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When Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era.
Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners Michael Witt Johansen and Lars Gram-Skjønnemann with his descriptions of the exquisite splendor of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand - a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself.
Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honor. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time!
Treading new ground, venturing into unknown territory: the Danes Vitus Bering and Rene Kaerskov link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the brand BERING is successfully made up of the perfect combination of quality materials and slim design. Inspired by the beauty of the Arctic, the style of the BERING collection is characterized by clear, streamlined forms and pure elegance. High quality materials such as HighTech-Ceramic and sapphire crystal, with their extreme scratch resistance and strength, ensure that leaves no trace.